部分页面内容暂未加载。请刷新页面重试。 Some content did not load. Reload this page to try again.
AIGC and global content production
Creative, short dramas, 3D animation and release platforms.
Find the right channel
Choose a channel for your market, audience and budget.
Growth by industry
Plan the path from first contact to conversion.
What happens after the click?
Websites, payments and operations that turn visits into action.
Start in three steps
Already running ads or a website? Start with the part you want to improve.
Growth guides
Checklists for planning campaigns, websites and payments.
Which channel should a website start with?
Choose a channel to test using buyer search behavior, how the product is best demonstrated, and the creative you already have.
Start with one market, one product and one conversion goal. Find out whether buyers actively search for the product or first need to see it in action.
Look at how buyers discover similar products
Use search terms and product pages when buyers already know the product category, model or use case. Video and image ads are a good starting point when buyers need to see how a product looks or works.
| Buyer behavior | Channel to test | Page content |
|---|---|---|
| Searches for suppliers and specifications | Google Search | Models, specifications and quote form |
| Needs a product demonstration | YouTube or TikTok | Product demonstration, inquiry or checkout |
| Discovers products through interests or use cases | Product fit, benefits and purchase terms |
Plan the first test around the assets you have
Specifications, pricing and delivery terms give you a foundation for a search landing page. Demonstrations and localized captions let you test different video concepts.
Use a common metric before increasing spend
Choose the primary metric before launch. A store might track orders, while an exporter can count inquiries that sales confirms. Preserve the source and compare cost and outcomes on the same basis.