Route visits for page tests, authorized stores and campaign updates, and compare destination results from one entry point.

From destinations to reporting

Build the destination pool

Add authorized pages for the same campaign and verify product information, terms and mobile experience.

Set rotation and weights

Distribute visits evenly or assign different weights to established and test pages. Paused pages leave the active pool.

Keep attribution and fallback

Preserve approved tracking parameters and use an approved same-campaign fallback if a destination fails.

Report and hand over

Review visits and conversions by source and destination, with rule history and rollback steps.